Keywords 竞争情报 竞争对手分析方法 竞争对手分析论纲 竞争对手分析程序 竞争对手分析软件
The methodological compendium of competitor's analysis
Bao Changhuo Xie Xinzhou Li Yan
Abstract The paper aims to establish a methedological compendium of competitor's analysis based on the multiple competitor analytical techniques. Its focuse is the three-dimensional analytical technique, the process and software of competitor's analysis. It can provide a clue and a framework for the research and application of competitor analytical techniques.